Stepping stone model.
The stepping stone model is based on the actual position of the grower, indicators are the level of knowledge, the status of technology used and the position in the chain.
The stepping stone model indicates whether the grower is at the top or at a lower level. This level makes clear which steps the grower has to take to reach the top. According to this, you can make an estimation whether your products fit this grower. As a simple example we can say that a grower without a greenhouse will not buy a heating system. You can use the model to position yourself and see whether your ambitions are realistic.
It is not easy to indicate how the model should look like for your products. Please contact us so we can adjust the model according to your situation.